Email Marketing Guide

Email Marketing for Small Businesses

You’ve always known that email marketing is very important in every business: whether you’re a big, multinational corporation or a small, hole-in-the-wall cafe. Emails generate the highest return of investment in any marketing channel (calculate your email marketing ROI here). They are far more effective than social media because it’s ability to be direct and personalized. If[…]


SPAM and SPAMMER: How NOT to do Digital Marketing (and What You Should Do Instead)

Have you received text messages or emails something similar below? I get it, Rappler is trying to improve its reach, as with any other businesses out there. The problem is, other than seeing some of their articles in Facebook (I didn’t even liked their FB page), I have no engagements with Rappler, let alone giving them[…]


Viral Marketing: What Makes a Viral, Word-of-Mouth Marketing

“I have a limited marketing budget. Make my brand go viral.” As a marketing consultant, we always hear that from our clients, either big or small. Understandably, word-of-mouth marketing is the most effective type of marketing, but it has its reputation of being “cheap” or “budget-friendly”. We hear Maine “Yaya Dub” Mendoza, Charice and the[…]