You’ve always known that email marketing is very important in every business: whether you’re a big, multinational corporation or a small, hole-in-the-wall cafe. Emails generate the highest return of investment in any marketing channel (calculate your email marketing ROI here). They are far more effective than social media because it’s ability to be direct and personalized. If[…]
Have you received text messages or emails something similar below? I get it, Rappler is trying to improve its reach, as with any other businesses out there. The problem is, other than seeing some of their articles in Facebook (I didn’t even liked their FB page), I have no engagements with Rappler, let alone giving them[…]
Emails are still the main mode of communication online, even in the age of Social Media. Digital Marketers still value email communications as it still brings the largest ROI in their marketing budget. Big companies understand this, that’s why they invest so much on their email content, design and platform. You, as a small business,[…]
Public Wifi access has been popular for both small and large businesses, particularly in retail, hotels and hospitality, and cafes and restaurants. Customers want fast online connection to connect with their peers, do a quick search and review, and even work and telecommute. As much as 40% of your customers walking in your shop ask[…]
“I have a limited marketing budget. Make my brand go viral.” As a marketing consultant, we always hear that from our clients, either big or small. Understandably, word-of-mouth marketing is the most effective type of marketing, but it has its reputation of being “cheap” or “budget-friendly”. We hear Maine “Yaya Dub” Mendoza, Charice and the[…]
Most freelancers, and even businesses, charge by the hour. Don’t. Your client is not buying your time. He is buying your project, your services to do something. Charge by your project. Of course you need to plot your (and other resources’ ) times to do the project. But don’t outright tell them that you need[…]