pablo

Getting Your Customer’s Information Using Wi-fi (Legally): A Case Study

If you’re a coffeeshop, cafe, restaurant or hotel business owner, here is a great way of getting your customers’ online profile effortlessly and without being nosy and intrusive. All it takes is something that you are most probably already offering to your customers: free Wi-fi. Savvy business owners, no matter which industry, know that growing[…]

Email Marketing Guide

Email Marketing for Small Businesses

You’ve always known that email marketing is very important in every business: whether you’re a big, multinational corporation or a small, hole-in-the-wall cafe. Emails generate the highest return of investment in any marketing channel (calculate your email marketing ROI here). They are far more effective than social media because it’s ability to be direct and personalized. If[…]

spam

SPAM and SPAMMER: How NOT to do Digital Marketing (and What You Should Do Instead)

Have you received text messages or emails something similar below? I get it, Rappler is trying to improve its reach, as with any other businesses out there. The problem is, other than seeing some of their articles in Facebook (I didn’t even liked their FB page), I have no engagements with Rappler, let alone giving them[…]

viral

Viral Marketing: What Makes a Viral, Word-of-Mouth Marketing

“I have a limited marketing budget. Make my brand go viral.” As a marketing consultant, we always hear that from our clients, either big or small. Understandably, word-of-mouth marketing is the most effective type of marketing, but it has its reputation of being “cheap” or “budget-friendly”. We hear Maine “Yaya Dub” Mendoza, Charice and the[…]

city

New Year New Website!

Welcome to our brand-spanking-new website! It’s the new year so we are releasing our new look! We opted for a cleaner, less-text, more functional website so that you, as our visitor, can navigate and find easily what you need. We will be employing the less-is-more, simple-is-beautiful philosophy, not only to our website, but also to[…]